Branding Plan Elements
chet04 on Oct 05 2009 at 11:11 pm | Filed under: Bid Development Processes
Branding is a capture method that reaches into each of your company’s new business development activities. The result of a branding approach is immediate client recognition for each of these activities as a part of your company’s approach. This blog contains a list of the branding activities that should be a part of your Branding Plan for all new business development programs.
Datawrite suggested Branding Plan Elements
- Schedule of events for branding activities
- Corporate portal format allowing tailoring for a specific bid
- Orals format and documented training exercises
- Proposal format including Splash Pages
- Customer “Call Plan” format
- Client take aways from a program specific Solutions Bank
- Client Specific advertising (e.g. Defense News)
- In place plan for teaming arrangements including bogies and costing guidelines
- Site Visit check lists and report structure
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